Volleyball Australia

Australia’s biggest beach volleyball competition sells out for the first time in 16-years (since the Sydney Olympics).

They Said

“ Pineapple managed VolleyBall Australia’s social media throughout ‘VolleyFest’ in March 2018. It’s the pinnacle beach volleyball event of the year. They established local partnerships and oversaw the event to become the most successful in VolleyFest history, with tickets selling out 2-weeks before the event! This has not happened since the 2000 Olympics.” ~ Steve Hart, Media Director.

“The most successful VolleyFest in the history of VolleyFest competitions” ~ Baz Wedmair, Event Director.

Overview

With six beach volleyball events on the World tour each year, the individual games require a unique approach which satisfies the brand objectives

The Project

Manly Beach ‘VolleyFest’ is the premier beach volleyball event in Australia. With the Commonwealth Games just around the corner, Pineapple is tasked with creating immense buzz, activating the mainstream media, and overseeing ticket sales to ensure it’s the most successful VolleyFest in history.

We Delivered

Pineapple created the local strategy and executed through guerilla style activations, inaugural domestic partnerships, and social media:

  • The first time the whole event was sold out in advance through just online
  • Earned media partnerships which increased reach by 76.1%
  • The elite athletes calling it their favourite ever Australian beach volleyball event

http://www.volleyballaustralia.org.au/post/volleyfest-secured-for-manly-until-2018