The Dragon Group
Sydney’s leading labour-hire firm: #17 in BRW Fast Starters
“With Pineapple now running our digital marketing, it’s like the lights have been switched on.” ~ Matt Jones, Managing Director
The Dragon Group take an industry-leading approach to their marketing, that’s not seen with their competitors. We helped them develop a communications plan that addressed physical and digital assets, different target markets, and managed it’s execution to create a brand that won contracts with ASX500 companies.
Oversaw The Dragon Group roaring into the BRW Faster starters and straight into #22 in 2017 and improving four positions to #18 in 2018.
Built the MD’s personal brand leading to a level of exposure they never dreamed of.
Managing corporate social responsibility and successfully developed new recruitment methods through automated lead flows, social media, and website optimisation.
In 2017, 61.3% revenue growth and in 2018, 27.3% revenue growth
- Developed, created, executed the brand marketing strategy
- Content creation increasing organic reach (no media spend) from under 1,000 to >10,000 per week, in under 18-months
- Working with the sales team to meet their objectives of bringing in ASX500 companies to the business
- Management of website, blogs, events, activations, Facebook Instagram, and LinkedIn.