Sydney Road Dental Care

In Sydney’s top 3 dental practices

They Said

“It’s been great working with Nicholas and the team at Pineapple in developing our brand. They take the time to learn and understand our profession and business. Pineapple has a great knowledge of art and science in creating a brand rather than just “sales and marketing”. The team is very organised and deliver on work. We’ve decided on a long term strategy and enjoy working with Pineapple to develop our business branding further”. ~ Dr Thomas Vo, Owner

Overview

The affluent Northern Beaches number 1 ranked Dentists (Google) and in Sydney’s top 3. This industry has the challenge of converting emotions from anxious to relieved, while navigating tight industry restrictions. This beautiful practice is leading the change to consultative, “hotel like” service
to customers, in an industry that badly needs an overhaul.

The Project

Creating, executing, managing all marketing efforts; online and offline.

We Delivered

Working with Pineapple, Sydney Road Dental went from ranked #61 to #3 for Sydney dentists, in 15-months. They’re a household name in the local area and struggle to keep up with demand.

  • Winning new customers at c.40 per month; starting from not having heard of the brand or procedure, to in the dentist chair for assessment
  • 12-month end-to-end strategic roadmap covering all facets of marketing
  • CRM management
  • Content creation for press, website, email, social, blogs, and more
  • Full website management and user journey mapping
  • SEO, SEA, PPC