Growth Tank / Youth Marketing Australia

Australia’s leading youth marketing conferencing company

They Said

“The Pineapple team took the lead in our digital approach and ticket sales. It was a massive relief to know we could focus on the event itself” ~ Dave Willey, CEO

Overview

The 2-day event in Sydney had the CMO’s and C-Suites of Airbnb, VISA, Spotify, Optus, Pedestrian TV, Junkee Media, General Assembly, and many more; divulging their secrets.

The Project

With the pedigree on show, and the investment in the event, it was integral all seats were full.

We Delivered

The event did not sell out, but the results overall we’re the best they’d experienced.

  • 16% increase in sales, with 40% reduced media spend, compared with last year’s sales and revenue figure.
  • End-to-end digital strategy, including persona development, market segmentation, and channel planning
  • Twice weekly eDM campaigns
  • Blog writing and distribution
  • Videography and editing
  • Google AdWords, Display Network, and Gmail advertising
  • Social media native posts and advertising campaigns: Facebook, Instagram, and LinkedIn